Dr. Greg O'Toole, Ph.D.

ISBN 0-9711125-9-2       PROFESSOR & DEVELOPER OF WEB TECHNOLOGY       sustainable web ecosystems

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Media, Meaning, & the Legitimation Problem (Atropos Press, 2014)


Media, Meaning & the Legitimation Problem is forthcoming from the Atropos Press THINK MEDIA EGS Media Philosophy Series (New York, USA • Dresden, Germany)

This book titled Media, Meaning, and the Legitimation Problem: From the Eradication of the Metanarrative to the Present is a qualitative analysis on the current state of extracting meaning from mediated message since Lyotard largely diminished the role of the metanarrative. The work started at the University of Denver and continued on in Media & Communication at the European Graduate School, Saas-fee, Switzerland (www.egs.edu). The philosophy and research degree culminated with the oral dissertation defense in Berlin, Germany in May 2013. The ways in which we extract meaning and understand the world around us as well as the workings of the semantic Web are key nodes of the sustainable Web ecosystem.


Curriculum vitae - Updated 03/2014
Prof. Dr. Greg O'Toole, B.S., M.A., Ph.D.
Professor & Developer of Web Technology


College of Information Sciences & Technology
304 IST Building
The Pennsylvania State University
University Park, PA 16802
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Online Division
Department of Web Design & Interactive Media
P.O. Box 10102
State College, PA 16805
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P.O. Box 10102
State College, PA 16805
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Web Technologist (Teaching Faculty)
Lecturer, Sr. Web Engineer, Web Committee Chair
College of Information Sciences & Technology
Founder/Manager, Penn State Open Device Lab ODL@PSU
Adjunct Faculty, College of Arts & Architecture
The Pennsylvania State University
(PSU) 03/2009 - Present

Web Technologist (Research Faculty)
Earth & Environmental Systems Institute
College of Earth & Mineral Sciences
Penn State Institutes of Energy & the Environment
The Pennsylvania State University
02/2013 - Present

Assistant Professor
The Art Institute of Pittsburgh Online Division
Department of Web Design Interactive Media
Pittsburgh, Pennsylvania, USA
02/2008 - Present

Visiting Lecturer
Institute for Educational Research
Ochanomizu University, Tokyo, Japan
Spring 2013

Social Science Research Institute
Web Developer, Internal Advisory Board Member, Researcher
The Pennsylvania State University
University Park, Pennsylvania, USA
03/2009 - 06/2012

Technical Writer, eLearning Web Interface Specialist
Sunoco, Inc.
Health, Environment, and Safety Division
Mellon Bank Building & Marcus Hook Refineries, Philadelphia, PA, USA
8/2008 - 12/2008 (on contract)

Adjunct Professor, Emergent Digital Practices
University of Denver
Denver, CO USA

Coldfusion, PHP Web Developer, eLearning Web Interface Specialist
University of Denver
Sturm College of Law
Denver, CO, USA
2004 - 2007

OpenWebby, Sustainable Web Ecosystems
Research building education.
Founder, Principal
1995 - Present



Doctor of Philosophy (Ph.D.) 2013 Magna Cum Laude
Media and Communication Philosophy, Europäische Universität für Interdisziplinäre Studien / European Graduate School EGS, Saas-Fee, Ringacker, Switzerland. Dissertation Title: Media, Meaning, and the Legitimation Problem: From the Eradication of the Metanarrative to the Present. ABD 2008, Dissertation Defense: May 2013, Berlin, Germany. Committee Advisory Chair: Dr. Professor Hubertus von Amelunxen, Präsident / President, Hochschule für Bildende Künste Braunschweig / Braunschweig University of Art. Committee Members: Dr. Larry Rickels and Dr. Jennifer Davy. Dissertation published Atropos Press, Dresden, Germany, New York, 2014.

Doctoral Coursework, Joint Ph.D. Program (supplemental colloquiums)
Theology, Philosophy and Cultural Theory, University of Denver and Illiff School of Theology, Denver, Colorado, USA, 2006-7

Master of Arts (M.A.)
Digital Media Studies, College of Arts, Humanities and Social Sciences, University of Denver, Denver, Colorado, USA, M.A. Thesis Project: "New Media New Journalism", Advisory Board: Dr. Trace Reddell, Professor Tim Weaver, 2005

Post-Baccalaureate Studies
Web Development and Visual Communication, The School of the Art Institute of Chicago, Chicago, Illinois, USA, 2000

Bachelor of Science (B.S.)
Communication Photography, College of Communications and Fine Arts, Bradley University, Peoria, Illinois, USA, 1995

Professional Development for courses, workshops, seminars, etc. at universities, companies, and conferences (ongoing)



2014 Invited Reviewer by Yale University Press for Web Style Guide, 4th Edition
2014 Invited Research Web Engineer for National Science Foundation-funded EarthKin Environmental Kinetics Database, a collaboration with the School of Earth and Climate Sciences University of Maine and Penn State's Earth and Environmental Systems Institute.
2014 Invited Host Lecturer in exchange program between Penn State and Instituto de Educação Superior de Brasília
2013 Princeton University, The Power of Drupal in Higher Education
2013 Magna Cum Laude honors for Doctoral Dissertation/Defense (Berlin, Germany), European Graduate School, Saas-fee, Switzerland
2013 Doctoral Dissertation book publication contract, Atropos Press, Think Media Series (New York and Dresden, Germany)
2013 Invited Visiting Lecturer, Center for Research & Development of Education, Ochanomizu University, Tokyo, Japan
2013 Invited Keynote Address, Plone Education Symposium, Messai University, Tokyo, Japan (Invitation from Plone Users Group Japan)
2013 Sustainable Web Ecosystem Design book published by Springer (Springer Briefs in Computer Science Series)
2013 Invited UI/UX Expert to Citeseerx National Science Foundation Funded Research Project by Dr. Lee Giles at the College of Information Sciences and Technology, The Pennsylvania State University
2012 Artwork inducted into Grateful Dead Museum Archive, University of California Santa Cruz McHenry Library
2010 Teaching Excellence Award, The Art Institute of Pittsburgh - Online Division
2009 Webby Award, Honorary Mention
2008 Webby Award, People's Choice
2007 Kotka Photographic Center, Finland, NanoArt, (Most Viewed)
2007 Top Five Award, International Memefest
2006 Colorado Book Award
2006 Valparaiso University Poetry Review, Recommended Books List
2006 Denver Westword, City of Denver Literary Collective (with Twain, Whitman, Cassady, Kerouac, Ginsberg, H.S. Thompson)
2005 Graduate Deans Academic Scholarship, University of Denver, Digital Media Studies
2004 Graduate Deans Academic Scholarship, University of Denver, Digital Media Studies
2004 Graduate Teaching Assistantship, University of Denver, Digital Media Studies
2003 Montana Arts Council Opportunity Grant
2003 National Endowment for the Arts (NEA) Opportunity Grant
2002 Best News Photograph, Montana Newspaper Association
2000 Bare Walls Scholarship Endowment, The School of the Art Institute of Chicago



openwebby®  is a part for-profit, part non-profit organization that works tirelessly in helping to envision, research, build, and maintain an open, fair, green, and accessible Internet for everyone, from both a technical as well as a political and educational perspective. openwebby is located along the I-99 PA Innovation Corridor, home to the Pennsylvania State University, the I-99 Innovation Corridor is a global center for advanced materials research; information sciences and technology; product distribution; health services and life science applications.

openwebby is a website, a mobile app, a business home, a business practice, an interactive elearning module inspired by Humboldt University of Berlin Blogna Lab's Diversity of Knowledge model, a social channel, a blog, and probably other things to other people. At it's core openwebby is an open source web and native mobile app framework for researching, building, teaching and learning sustainble web systems. The idea of openwebby started out in a completely different format. Openwebby began as a traditional, paperback book and ebook titled Sustainable Web Ecosystem Design which was published by Springer the international publisher of science, technology, and medicine in 2013. (Edition one is currently available from the publisher.) I learned quickly that this was not the optimal format for teaching and learning about proper Web building nor it's inherent often vicissitudes. I have been teaching online and in-residence at universities and colleges, blogging, building web sites and native mobile applications, using social media channels, and developing approachable, asynchronous instructional materials for 20 years, so an interactive version of the idea of openwebby was a natural fit for a composite of these various communication models.

Logo image: Earth by Nikki Rodriguez from The Noun Project. Font is Montserrat by Julieta Ulanovsky.


Penn State News: O'Toole Discusses Sustainable Web Ecosystems

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By Stephanie Koons, June 6, 2013

UNIVERSITY PARK, Pa. -- Greg O’Toole, a lecturer and senior Web UI engineer at Penn State’s College of Information Sciences and Technology (IST), plays a dual role in the college as a Web media technologist and educator. His new book, “Sustainable Web Ecosystem Design” (Springer, 2013), is intended to serve as both a resource for Web professionals and a learning guide for his IST students.

Read Article on Penn State News

Read Article on College of IST News

Last Updated on 13 August 2013 10:15
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