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Neuro Response to Comparative Media Reading

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eeg2This research project is aimed at scientifically determining the differences in human brain experience when reading "traditional," (paper) codex book vs the same content on screen, on both mobile, native format devices, and larger screen Web-based media. The tests will look for and document any change (or lack thereof) in the brain wave  activity of the occipital and parietal lobes specifically.

Recruitment for participants will begin in the near future. Please contact Greg O'Toole if you are interested in this project from either a participatory or research perspective. The study has been made possible by an inkind grant from the HEF Human Electrophysiology Facility at Penn State. 

The HEF is part of the Social, Life, Engineering Sciences Imaging Center at The Pennsylvania State University, funded by the Social Science Research Institute and the Huck Institute for the Life Sciences. imaging.psu.edu.

The Penn State University Institutional Review Board (IRB) has approved the above referenced study #38659 Title: "Neuro Response to Comparative Media Reading" Principal Investigator: Gregory T O'Toole.

Last Updated on 02 February 2012 14:14
 

CIVIC MEDIA PRESS --- Browse Our New Titles for 2012

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The Last Modern Day Road Worn Think Tank Bazaar**********SPECIAL  ANNOUNCEMENT**********
CIVIC MEDIA PRESS
Welcome.

**********GREAT IDEAS*******

Civic Media Press is an independent, multimedia publishing house dedicated to bringing affordable and accessible multimedia formatted media research and critique, literature, and creative arts to the reading public.

VIEW THE BOOK SHOP

Visit the Civic Media Press Book Shop ...

Montage: Cover art by Greg O'Toole, all rights reserved the Civic Media Press 2011.

 

Spotlight Project: Usability Meets Hard Hitting Journalism

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frontPROJECT
FRONTLINE DIGITAL STRATEGY ADVISORY GROUP
Award-winning documentary series on PBS

TECHNOLOGIES / METHODS
Innovative ways to address UI/UX, usability and human-web interface engineering

ROLE
Subject Matter Expert (SME), Reviewer, Consultant

VIEW THE PROJECT
www.pbs.org/frontline

...

...

Browse all of the powerhouse projects, go ahead, you're invited...

 


Newsflash

Today's Seminar, THE FUTURE OF THE INTERNET: CONCEPTS is available for free viewing. There are a few different ways to access the seminar.

  1. View the events
  2. View the cool, multimedia slides from the seminar
  3. View the recording of the seminar in action