I have a chapter titled "Social Impact of Digital Media & Advertising: A Look at Consumer Control" in a new book titled The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption that was recently released from the University of Texas and IGI Global.
Book description: Media professionals today are facing numerous changes within mass media that will continue to impact the creation and delivery of persuasive messages. The Handbook of Research on Digital Media and Advertising: User Generated Content Consumption bridges the gap between professional and academic perceptions of advertising in new media environments through defining the evolution of consumerism within the context of media change. Containing findings from international experts, this Handbook of Research provides coverage of practical issues related to consumer power shifts, economic issues related to media exposure, and definitions to understand the dynamics involved with consumerism.
More: http://www.igi-global.com/bookstore/TitleDetails.aspx?TitleId=41799
Chapter description: Social Impact of Digital Media & Advertising: A Look at Consumer Control -- Around the world today we have convenient, fingertip access to continual, informational content. At first the free flow of information seems convenient, empowering, and endlessly beneficial for those world citizens with access to it. This chapter takes a closer look at this relationship in terms of today's consumer and the mediated information they are exposed to and asks the question of whether or not this is necessarily a good thing. The chapter looks at the historical relationship of power and information for guidance in this examination while considering active and inactive audience, corporate and independent media texts, and the possible relationships between Victor Frankl's "existential void" and mediated messages today.
More: http://www.igi-global.com/bookstore/Chapter.aspx?TitleId=43354
